Testimonial

The team did an excellent job throughout the project. Their research was very thorough and impressive with the given timeframe and resulted in a great content style guide. With this they revised our existing in-app copy and delivered full documentation on their work. The impressive documentation was really the cherry on top. The content style guide has already become an extremely helpful resource within our team. It was a pleasure working with them and I can highly recommend hiring each and everyone of them.

                                                                           - ***Meagan Cederbaum, FQX Product Manager***

About FQX

FQX is a blockchain startup in Zurich, Switzerland. FQX are the developers of eNotes, the lending infrastructure that seeks to integrate traditional and decentralized finance. The eNote is the modernization of the traditional paper promissory note. eNotes are digital legally binding contracts that an issuer can promise payment to a bearer by a specific date. This note can then be redeemed for payment, sold on, or used in a variety of financing applications. FQX has a team of developers and UX designers, but in July 2022, they lacked dedicated UX writers.

Problems

  1. FQX lacked a content style guide and a specific brand voice for their content
  2. Their current copy was compiled by developers and designers
  3. FQX wants content that bridges the gap between their two major target demographics
    1. Financial investors in traditional corporations and institutions
    2. Crypto native investors for financial services companies

Given these challenges, FQX obtained a six-person team of UX writers/content designers from the UX Writing Academy.

Goals

These goals were defined through collaboration with FQX project manager, Meagan Cederbaum and our UX writing team.

  1. Create a content style guide
  2. Revise and rewrite copy that aligns with the content style guide for FQX’s alerts, notifications, and emails
  3. Suggest user testing and usability research
  4. Suggest changes to user flows that better align with our copy rewrites

Impact

Our team provided FQX with the framework for further content design by providing a comprehensive content style guide and examples of the utilization of that content style guide through the copy rewrites we made. The rationales provided carefully documented our thinking processes such that further content design can be reproducible and consistent. Finally, with our content user testing guide, we gave FQX the full iterative design framework.